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Today at just before lunch time Kate called me to let me know that the University undergraduate library was hosting a book sale fundraiser, and the pickings looked good. Fortunately my workload is light, so I hopped in the car for a lunch break of book rummaging!
I adore visiting library sales. In fact, the majority of my collection of book covers by modern graphic designers have been found at such events. Todays sale was no different, with 4 additions to my Alvin Lustig cover collection and 4 more covers by his wife Elaine. This particular example, a cover for Virginia Woolf by David Daiches, is part of a larger series of similar designs Lustig created for New Directions' "The Makers of Modern Literature" series. Consisting of approximately 15 titles, this series all uses the same cover design and typography with only an alteration of the accent color to distinguish one from the other (except, of course, for the title). This was, and continues to be, an excellent way that a graphic designer can help a client save money over the long term, and when a designer can create an image as powerful as Lustig was able to each title is given that special "pop" it needs in order for someone to grab it off the bookstore shelves and make a purchase. In short, it is good design.
And just as a side note ... I've decided that here on Ars Longa I'm only going to show the early hardbound covers and save the paperbacks for my galleries on Flickr. For future reference, here's a gallery for Alvin Lustig's designs, and another for his wife Elaine's).
Found on October 30, 2008 in Champaign, IL.
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