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Alvin Lustig
(1915-1955)
Alvin Lustig was a design generalist who believed in the "power of design when applied to all aspects of life." His work spans the genres of industrial, graphic, and interiors design, but he is perhaps most well known for his book jacket. When he began designing in the 1940's, his work was considered radical, although it was not the type of radicalism that critics feared. His precision and attention to detail alongside a strong penchant for problem solving led Lustig to a legacy that todays graphic designers are much beholden to. His starkly surreal style was reliant on hand cut paper shapes and sparse photographic fragments laid out with a strong sense of the grid.
To learn more about Alvin Lustig:
• Alvin Lustig, Modern Design Pioneer 1915-1955
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