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Lurelle Guild
(1898-1951)
It has been said that Lurelle Guild has "never designed a commercial failure." When he entered the industrial design field in 1926 with a tombstone design, I am sure he never anticipated that by 1934 he would be producing nearly 1,000 designs every year. Besides his work for Chase, he also designed for Kensington, General Electric, Westinghouse, and International Silver, amongst other companies. In all of his projects, no matter the company he was designing for, he always achieved the primary goal of industrial design: that beauty should come naturally from function.
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