Saul Bass
(1920 - 1996)
While most of us remember Saul Bass as the designer behind the seminal Alfred Hitchcock film titles and posters of the 1950s and 60s, his importance to the design industry surpasses the medium of film. He was also responsible for the classic identity designs of Wesson, Minolta, United Airlines, and AT&T among others.
Bass studied under Gyorgy Kepes at Brooklyn College, and began his career in the print industry making posters for film ads. After his 1954 collaboration with Otto Preminger to design the film poster for Carmen Jones, however, Bass's career skyrocketed into the world of movie title sequence design where he continued to break ground over the course of five decades.
And even though Bass was among the first to disagree with the tenet that graphic design and film are closely related fields, he excelled at both and left behind him an unparallelled legacy in both arenas of the graphic arts when he passed away in 1996 of non-Hodgkin's lymphoma.
By this designer ...
10-005. Saul Bass
Matchbook cover designs
Found on February 13, 2010